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How to Attract and Retain the Gen Y Worker

The fastest growing segment of today’s workforce is Generation Y, individuals born after 1978. Currently estimated to represent 22 percent of the workforce, Generation Y workers are expected to outnumber Generation X workers by 2010. But, unlike generations before them, Generation Y workers are more likely to move from job to job, looking for the right job, much as they would surf on the internet, moving from site to site, looking for the right information.

How do you attract and retain this growing workforce segment? Dr. Phil Gardner of Michigan State University’s prestigious Employment Research Institute discussed the following:

• What is the Gen Y worker looking for in a job?
• What are the characteristics that would attract these workers to your organization?
• How can you demonstrate that your organization can help them gain the experience they need to shape their career?

In a competitive labor market, simply offering higher salary may not be the most effective strategy to attract new talent. Find out how you can present your companies to these new workers to attract and retain them.

View: The Young Adults: Attracting and Retaining Them in Your Organization presentation or watch the webinar recording courtesy of Michigan State University and MonsterTRAK. 

Read the full Young Adults reports from Michigan State University and MonsterTRAK.

• Today's Young Adults:  Surfing for the Right Job
• Important Characteristics of Early Career Jobs: What Do Young Adults Want?

Monster thanks our presenter Dr. Phil Gardner.

Dr. Phil Gardner is the Director of the Collegiate Employment Research Institute at Michigan State University. Prior to joining MSU, he was on the faculty at the University of California, Riverside. His primary research interest cover the transition from college to work, early career dynamics of young adults, impact of co-curricular activities on career aspirations and achievement, and college labor markets. Dr. Gardner has published his work in variety of publications and speaks frequently on college campuses and before employer associations.

Presented in conjunction with MonsterTrak.

MonsterTRAK is a leading college recruitment solution that successfully connects employers with college students, recent graduates and career centers. MonsterTRAK provides a wide range of entry-level, part-time and internship job listings, along with resources that enable students to develop and execute their own career management strategies. Recognized for the last five years by Student Monitor for offering world-class customer service, MonsterTRAK maintains superior relationships with more than 3,100 college and university career centers, MBA programs and alumni associations nationwide. For more information, please visit www.monstertrak.com or by calling 1-800-999-TRAK.