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Demandment 01. Earn My Trust

Brought to you by Talent Mindset.

Respect, integrity, values and authenticity come first. Forget about all the other Demandments if you can't handle this one.

Trust is at the center of the consumer experience with a brand. It is also at the heart of the employment experience a candidate has with your organization. Searching for and taking on a new job is, at its most basic level, a series of transactions. And in one of the most important transactions of a lifetime, a talented individual will engage your company and your people, evaluating whether there is a fit. Nothing evokes anxiety as palpably as being confronted by a screen full of personal questions, which is exactly what candidates often face when they apply for a job. Often this is done without a corresponding sharing of key information about the company and what it's like to work there. More than ever, information is not a commodity; it's a valued, treasured asset. We must earn a candidate's trust quickly - even just to get their information - and retain that trust through the employment process and beyond. 

• Play fair
• Lose the fine print - the empty promises
• Respect me, and my data
• Deliver ROI (Return on Information) to me
• Straight talk, not slick talk
• Prove you're on my side